CMG LANDSCAPE ARCHITECTURE is a San Francisco firm operating at the intersection of civic, urban, and natural environments. Developing their new identity system afforded an experimental process with imagery generated by the photographic abstraction of rhythm, flow, and structure. These elements were brought together in a large composition, croppings of which became the design for letterhead, labels, stickers, cards, as well as signage and architectural details at their new South of Market office. The looseness and freedom of the elements allow for continual regeneration in future materials.