IN EARLY 2012 the folks at Facebook invited me to design signage for their on-campus Arcade-Lounge-Entertainment emporium. The result is a mighty 27x19ft variable sign system. Pictured is the design as it was proposed, as well as the initial built version. The main scaffolding will be filled with constantly changing text and design elements screen printed by the on-site Facebook Analog Research Lab. Visitors walk right through the illuminated sign itself to enter the building. Low-tech + high-tech + hack-readiness!